Expert Paper "Product Catalog as a Driver of Digitization"
Product Catalog as a Driver of Digitization
Thanks to digitization, companies such as Google, Apple, Airbnb, and Uber are using new business models to enter traditional markets, where they are changing the rules forever. The agility of these companies is achieved through a strong focus on customer service combined with systematic deployment of the latest IT technologies and platforms. As we will examine below, the existing players in these markets require a new set of tactics to compete with these “digital natives.”